Project Description
Foodland Hawaii “Eat Local Tuesdays” Newsletter
photography & research | Foodland Hawaii, 2016-2017
A family-owned local company, Foodland Hawaii grocery stores supports local agriculture and food production with their “Eat Local Tuesdays” campaign. In 2016-2017, a bi-weekly newsletter featured articles on famers/food makers, highlighting their locally raised or produced items.
Sample Photos:
Toy Box Tomato Salad
Spicy Butternut Squash Chili
All-Local Affogato
Smoked ‘Ahi Bruschetta
Local Citrus Salad
Lychee Martini
Aloha Tofu
Website: www.foodland.com/eat-local-tuesdays
Role:
Photography, “Shop, Shoot & Cook” services, research, outline writing
Contributions:
- Work with client to identify local products and select recipes from client’s archive to feature
- Research products, interview farmers/makers, identify events highlighting local food
- Edit recipe and write introduction
- Write outline for client to base newsletter upon
- Shop for product, make recipe if indicated by client, style and shoot product beauty shots and finished recipes
Engaged to shoot local food products and recipes, as well as research and draft newsletter outlines for the Eat Local Tuesdays campaign. Newsletter included history, nutritional facts, trivia, tips for making the most of the product, calendar event and recipe.