Red Barn Farmstand

• • • •


Project Description

Red Barn Farmstand

project management, marketing & publicity, social media management, writing, photography, event planning/coordination, business maintenance | September 2016 – May 2018

 

The Red Barn Farmstand, a unique business in Hale‘iwa on the North Shore of O‘ahu, launched as part of the Holoholo General Store family. The farmstand opened up as a partnership between Twin Bridge Farms and the ladies of Holoholo General Store, twin-sister farmers Emily and Elizabeth Beagle, and CSA operators Jill Nordby and Jamie Sexton.

The Red Barn Farmstand offered local produce—much of it straight from the fields of partner Twin Bridge Farms—farm-fresh prepared food and handcrafted, Island-made goods.

Red Barn Farmstand media kit

 

Earned media coverage: Honolulu Star-Advertiser, November 8, 2016

 

Earned media coverage: Honolulu Star-Advertiser; July 16, 2017

 

Farmers & Friends Fridays events

 

Farmers & Friends Fridays events

Brunch with Santa event

 

Menu cards

 

Client: Red Barn Farmstand
Website: N/A (Sadly, after three of the four partners exited the business, the Red Barn was unable to continue, and the farmstand enterprise was transferred to a new owner, who re-opened under a new name and business plan.)
Role:

Project management, marketing & publicity, social media management, writing, photography, event planning/coordination, business maintenance

Contributions:

  • Help develop business plans, identify target markets, assist with menu development
  • Media outreach and handle incoming media requests; manage all social media, including image capture and graphics
  • Design and manage website, including e-commerce
  • Assistant buyer for farmstand retail products (packaged food products, books, other home goods)
  • Develop, coordinate and execute onsite events, such as “Farmers & Friends Fridays” (highlighting local producers and their products), school field trips, weekly farmers’ market and private events; serve as primary point of contact for event clients, vendors and other participants
  • Collateral materials design and production (media kit, menus, flyers, advertisements, etc. )

PIOMP was on board with the Red Barn team from the start, to strategize, launch and continually help guide the business through numerous changes and challenges. This was a true “Help Yourself” client project, in which tasks included everything from helping the business shop for ingredients, take out the trash and serve customers at the register to developing complex recurring events, drafting up policies and agreements, developing collateral material and media communications.