Role:

• Website design, brand copy writing, newsletter drafting, website management

Contributions:

• Engage graphic designer for logo redesign
• Research and present website template options for client, based on their general needs and style preferences
• Write brand identity copy
• Export all product information from PDF catalog to Excel database, proofread, identify correct product images from multiple sources
• Implement new site template; upload all product images and information
• Convert client-submitted weekly product list to fillable PDF form; upload to website
• Draft newsletter copy based on client-provided feature concepts; occasional research to augment newsletter copy; upload draft text and images to Constant Contact; reformat newsletter copy and images for website-friendly presentation and post to site
• Share weekly product feature on client’s social media accounts

Project Scope:

Project initially began as a simple website refresh with limited catalog updates, but expanded to a larger complete catalog overhaul and required a complete replacement of the original website product catalog. Newsletter project involves writing a weekly customer brief and preparing draft for client on Constant Contact, copying the newsletter content over to client website, plus social media share.