Project Description
Holoholo General Store
photography, writing
Holoholo General Store is the umbrella that shelters the Red Barn Farmstand, Holoholo Farm, a food hub distribution network and a robust community-supported agriculture (CSA) program. Holoholo General Store’s team was the inaugural first-place winner of the Kamehameha Schools’ 2014 Mahi‘ai Match-up Agribusiness Plan Contest, securing 6.3 acres of rent-waived farmland for five years. The food hub network includes 15 local farms and more than 20 CSA delivery points around O‘ahu. The business helps farmers by aggregating, marketing and distributing local produce, and connects Hawai‘i’s people with fresh food by delivering directly to schools, businesses, restaurants and retailers.
Sample Photos:

Kale Slaw with Sesame Honey Vinaigrette

Sungold Tomatoes

Blistered Sun Gold Tomato Sauce & Pasta

Holoholo Fiesta Salad

Greek Barley Salad

Beets and radishes
Website: www.holoholostore.com
Photography, “Shop, Shoot & Cook” services, research, writing
Contributions:
- Work with client to identify which produce items to highlight
- Create newsletter and blog schedule
- Research products, develop weekly meal plan based on main ingredient, find and link to outside source recipes)
- Edit recipe and write introduction
- Write blog posts and newsletter items
- Share content to brand’s social media feeds (Facebook, Instagram, Twitter)
- Shop for ingredients, make recipes, style and shoot product beauty shots and finished recipes